Have you tried calculating the conversion rates of your website yourself? Has it ever come across your mind that by doing that, it could make a good marketing platform to pair with your SEO strategies? Think about it because you may find this tactic very helpful in your case. If you could analyze each of your product’s conversion rate, then this could give you a more unobstructed view of your pricing, product descriptions, and even the right keyword phrases to use.

What is a Conversion Rate?

A conversion rate is taken from the percentage of website visits your website has accumulated that eventually led to a transaction or sale of your products. Measuring your conversion rate is insightful in such a way that you will know the number or percentage of website visitors that have turned into actual customers.

Calculating using Google Analytics, An Overview

As a business owner, it is already engraved in your mind and system that checking on your website’s performance is one of your primary tasks. Keeping yourself in check with your site means that you also have to know how to calculate conversion rates since this is one of the simplest ways in finding out if your marketing investment is in your favor or not. Google Analytics, as you probably know already, is equipped with a variety of measuring tools that will help you learn how to calculate conversion rates. Conversion marketing kicks off every time a website visitor takes the desired action on your website and is measured as a “conversion.” In the long run, these conversion rates will give you a general review on how well your website serving its purpose.

3 Kinds of Conversion Rate

Three standard conversion rate calculations are filtered through Google Analytics, and these are;

• Overall Conversion Rate is the total number of activities that constitute a ‘conversion’ divided by the total number of visits. This kind of conversion rate determines the general effectiveness rating in the result of encouraging visitors to take action in one visit.
• Scenario Conversion Rate is the total number of visitors starting a defined scenario divided by the overall number who have completed such a situation. By measuring your scenario conversion rates, you can now quickly point out specific onsite processes that need to be modified.
• Conversion Over Time helps you in evaluating your website’s efficacy to produce translations ‘over time,’ hence the name. This kind of transformation can also be explicitly used for purchases that need several website visits.

How To Calculate Conversion Rates Using Google Analytics

By now, we have already deduced that conversion rate is based on the number of visitors on your site that converted to real customers. Another way of putting this is that it is a conversion process of a visitor into a customer by influencing them to take pre-defined actions that can be organized by Google Analytics on its Goals dashboard. Now, to have better learning on this article, log in to your Google Analytics account and go to the Goal Set 1 by clicking the All Traffic tab then Source. This action will show you the traffic source of conversion performance, and by doing that, it will help you assess each goals conversion performance.

Rather than assessing a general high-conversion rate, you are now evaluating your website’s performance through the performance of a group of goals. In turn, this will provide you an in-depth understanding of your website’s actual performance.

We have heard, read, and done so many things when it comes to modern digital marketing that sometimes we forget to notice offline marketing.

Right, internet marketing strategies like SEP, paid ads, social media, video marketing, etc., are highly useful to many business owners. However, you can create a more robust marketing strategy by combining it with offline marketing strategies.

Having this kind of tactics can gain you a competitive edge because most businesses are putting all of their attention to online marketing. With this in mind, let’s take a look at the four practical ways to market your local business offline.

• Direct Mail

As you probably know, direct mail marketing goes way back to the days where marketing first had its glory moments. Now that digital marketing has come to life, direct mail no longer enjoyed the same amount of attention it had before all these.

Nonetheless, out of date or not, it is still sufficient to mail out postcards or coupons to people in your community. Furthermore, direct mail can complement your online strategies. Say, for instance, you direct people to your website while at the same time you can invite them to visit your store.

Or, perhaps send them a coupon without having to lead them to an online destination.

• Text Message Marketing

Text Message Marketing was brought about by the digital era, although it does not require the use of the internet. Since it is a modern and widely used method among many people around the world, people don’t usually categorize it as part of offline marketing. That said, using text messages to reach people can be as efficient as social media and emails.

The best thing about text messages is that people naturally read them more often than emails. If you can have a database of your audience’s phone number through their permissions, then you can efficiently market your latest products, promotions, sales, and special events.

• Networking

Networking is another familiar concept to many, especially to business people. However, networking is often associated with online methods and social media. The truth is, networking also pertains to participating in social, business, and industrial events, introducing your company to people and handing out your business card.

Another type of effective networking is through joint business ventures. This is particularly ideal for businesses who are selling complementary products or services. For example, companies that offer landscaping service can partner with those that sell and install outdoor lighting. A bookstore and a coffee shop can also collaborate.

• Signage, Flyers, And Billboards

No matter how much time people spend on the internet, they will always be compelled to take a walk or drive down the busy streets of the cities, take a cab and glance at posters, billboards, and signage. If you have a physical store, you understand the importance of having an attractive sign.

Although these are all part of olden days, these types of promotional supplies are still impactful and relevant. You can use these to send people to your website or Facebook page or lead them directly to your store location. Yes, they are old, but their worth has been tried and proven time and time again.

Through online experience, you can determine whether your customers’ needs and expectations are answered to or nor during their visit on your website. There are various ways to help you improve your customer’s online journey. Using the right e-commerce methods, you can please your customers and earn their loyalty. The same way technology has immensely altered the people’s lifestyles and the way we view the world, e-commerce, too, has remarkably changed the world. Below are five changes e-commerce have made to our world.

1. Better digital marketing

E-commerce has hugely impacted the way businesses perform their daily operations. Up to this day, it continues to bring to front new and innovative options that will improve the ways of doing business. Nowadays, it is crucial for a company to have a solid digital marketing campaign that can withstand the digital landscape. Billions of people are now using the Internet, and through this, it opens an opportunity for entrepreneurs, marketers, and bloggers to market new products, share content and spread the right word about their company. The use of digital marketing firms and agencies are now as every day as it gets since they offer various digital techniques to help you gain more leads and conversions.

1. Mobile-friendly buying experience

All too often, most consumers are likely to use their mobile devices to buy things, rather than heading to a physical store. With the emergence of e-commerce, comes the opportunity for consumers to shop online regardless of where they are and what time is it, provided that they are connected to the internet. Online stores are several steps ahead of brick and mortar stores because they are accessible anytime and offers more products and inventories. As the number of online stores rises, the mobile-friendly buying experience also increases.

1. Improved accessibility

Apart from the glaringly obvious fact that many consumers shop online, e-commerce, too, has impressively improved accessibility around the globe. Sometimes that things we need or want to buy may not be geographically accessible, or its too much hassle to go to the store that will cost you 2-hour drive. With e-commerce, you can easily access a store and purchase your mobile phone.

1. Voice Commerce

While voice search is still a new technology, one that is liable to changes every day, e-commerce is what made it possible. Through voice technology, you can ask your digital assistant (e.g., Amazon Alexa, Microsoft Cortana, and Google Phones) to buy something for you and you can have your order placed in a few seconds without you exerting too much effort.

1. Virtual reality shopping

From a traditional physical store shopping to e-commerce shopping, the digital landscape is now looking forward to advancing its capacity by offering virtual reality shopping. With the use of virtual reality technology, many businesses are currently looking for ways to come up with their own personalized and more immersive shopping experience. In the years to come, consumers will now be able to shop while riding their car using a virtual reality headset to check out.