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    The Importance Of Calculating Your Conversion Rate

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  • The Importance Of Calculating Your Conversion Rate

    As Explained by the best Las Vegas SEO company

    Have you tried calculating the conversion rates of your website yourself? Has it ever come across your mind that by doing that it could make a good marketing platform to pair with your SEO strategies? Think about it because you may find this tactic very helpful in your case. If you could analyze each of your product’s conversion rate, then this could give you a clearer view of your pricing, product descriptions, and even the right keyword phrases to use.

     

    What is a Conversion Rate?

    A conversion rate is taken from the percentage of website visits your website has accumulated that eventually led to a transaction or sale of your products. Measuring your conversion rate is insightful in such a way that you will know the number or percentage of website visitors that have turned into actual customers.

     

    Calculating using Google Analytics, An Overview

    As a business owner, it is already engraved in your mind and system that checking on your website’s performance is one of your primary tasks. Keeping yourself in check with your website means that you also have to know how to calculate conversion rates since this is one of the simplest ways in finding out if your marketing investment is in your favor or not. Google Analytics as you probably know already is equipped with a variety of measuring tools that will help you learn how to calculate conversion rates. Conversion marketing kicks off every time a website visitor takes the desired action on your website and is measured as a “conversion”. In the long run, these conversion rates will give you a general review on how well your website serving its purpose.

     

    3 Kinds of Conversion Rate

    There are three common conversion rate calculations that are filtered through Google Analytics and these are;

    • Overall Conversion Rate is the total number of activities that constitute a ‘conversion’ divided by the total number of visits. This kind of conversion rate determines the general effectiveness rating in result to encouraging visitors to take action in one visit.
    • Scenario Conversion Rate is the total number of visitors starting a defined scenario divided by the overall number who have successfully completed such scenario. By measuring your scenario conversion rates, you can now easily point out certain onsite processes that need to be modified.
    • Conversion Over Time helps you in evaluating your website’s efficacy to produce conversions ‘over time,’ hence the name. This kind of conversion can be also used specifically for purchases that need several website visits.

    How To Calculate Conversion Rates Using Google Analytics

    By now, we have already deduced that conversion rate is based on the number of visitors on your site that converted to real customers. Another way of putting this is that it is a conversion process of a visitor into a customer by influencing them to take pre-defined actions that can be organized by Google Analytics on its Goals dashboard. Now, to have a better learning on this article, log in to your Google Analytics account and go to the Goal Set 1 by clicking the All Traffic tab then Source. This action will show you the traffic source of conversion performance and by doing that, it will help you assess each goals conversion performance.

    Rather than assessing a general high-conversion rate, you are now evaluating your website’s performance through the performance of a group of goals. In turn, this will provide you an in-depth understanding of your website’s actual performance.

     

    Offline Marketing Strategies For Any Local Business

     

    We have heard, read, and done so many things when it comes to modern digital marketing that sometimes we forget to notice offline marketing.

     

    True, internet marketing strategies like SEP, paid ads, social media, video marketing, etc., are highly useful to many business owners, however, you can actually create a more robust marketing strategy by combining it with offline marketing strategies.

     

    In fact, having these kind of tactics can gain you a competitive edge considering the fact that most businesses are putting all of their attention into online marketing. With this in mind, let’s take a look at the four effective ways to market your local business offline.

    • Direct Mail

    As you probably know, direct mail marketing goes way back to the days where marketing first had its glory moments. Now that digital marketing has come to life, direct mail no longer enjoyed the same amount of attention it had before all these.

     

    Nonetheless, out of date or not, it is still effective to mail out postcards or coupons to people in your community. Furthermore, direct mail can complement your online strategies. Say, for instance, you direct people to your website while at the same time you can simply invite them to visit your store.

     

    Or, perhaps send them a coupon without having to lead them to an online destination.

    • Text Message Marketing

    Text Message Marketing was brought about by the digital era, although, it does not require the use of the internet. Since it is a modern and widely used method among many people around the world, people don’t usually categorize it as part of offline marketing. That said, using text messages ti reach people can be as efficient as social media and emails.

     

    The best thing about text messages is that people naturally read them more often than emails. If you can have a database of your audience’s phone number through their permissions, then you can easily market your latest products, promotions, sales, and special events.

    • Networking

    Networking is another familiar concept to many, especially to business people. However, networking is often associated with online methods and social media. Truth is, networking also pertains to participating in social, business, and industrial events, introducing your business to people, and handing out your business card.

     

    Another type of effective networking is through joint business ventures. This is particularly ideal for businesses who are selling complementary products or services. For example, businesses that offer landscaping service can partner with those that sell and install outdoor lighting. A bookstore and a coffee shop can also collaborate.

    • Signage, Flyers, And Billboards

    No matter how much time people spend on the internet, they will always be compelled to take a walk or drive down the busy streets of the cities, take a cab and glance at posters, billboards, and signage. If you have a physical store, you understand the importance of having an attractive sign.

     

    Although these are all part of olden days, these types of promotional supplies are still impactful and relevant. You can use these to send people to your website or Facebook page or lead them directly to your store location. Yes, they are old but their worth have been tried and proven time and time again.